Chapter 148 Radio Advertising
Chapter 148 Radio Advertising
"As for me, there are two things I want to cooperate with you on. The first is that the radio station orders our sausages as employee benefits, and the second is that I want to advertise on the radio station." Zhang Yuwan went straight to the point.
"Advertisement?" Director Wang had no idea what was going on. At that time, there were only public welfare announcements, and the TV station was still a poor institution.
"Yes, please advertise our food factory on TV and radio. We'll record the content for you to broadcast," Zhang Yuwan explained. "We will broadcast ads that align with socialist values and promote positive and uplifting content."
"This is against the rules! We have never advertised our products before!" Director Wang was a little hesitant. As the first person to try something new, he was still hesitant.
"You name a price, and we only need to broadcast it every night before the news broadcast, and it shouldn't be too long, about 1-2 minutes!" Anyway, there are no commercials now, so she can have more time, and since the ratings are not that high, she directly chooses the prime time.
She can help design advertising content, which is easy for her to refer to and master, as she lives in a world full of product placement.
Director Wang sat there thinking. He did a simple calculation and realized that in fact, these did not require any cost. Just inserting an advertisement in the middle could generate income for the radio station. He estimated it to be several thousand yuan. He looked at Zhang Yuwan, afraid that she would lower the price.
He coughed and said, "I still need to apply for this. I've never done it before, so I'm worried it might be difficult and expensive."
Seeing that he was a little embarrassed to mention the price, Zhang Yuwan directly quoted, "Twenty thousand yuan. Just buy the two minutes at the beginning of the news period. What do you think? It will be broadcast for two months, and the radio will also broadcast our content five times a day for two months. This is ten thousand yuan."
Director Wang's heart started pounding. He originally wanted to quote a price of eight thousand.
Just two minutes a day, two months of broadcasting, and 20,000 yuan. That's 10,000 yuan for two months of broadcasting. Is this person printing money?
He coughed a few times to make himself look more normal. "I see that Mr. Zhang is so sincere. On behalf of the TV station, I warmly welcome to cooperate with you."
Both of them hoped that this matter would be finalized as soon as possible. Zhang Yuwan simply took out his cell phone and called Aron, asking him to find a lawyer to draft a contract and then get 30,000 yuan from the finance department to sign the contract directly.
The whole process was finalized in less than an hour.
Hua Ren drove Zhang Yuwan and Aron back to the company. In the car, Zhang Yuwan started to talk about the requirements of the advertisement. They wanted to recruit actors immediately. They could pick two children from the school and also from the company.
"This ad needs to be done quickly. I hope to have all the actors and crew in place within three days. If you can't find anyone, ask Director Wang if he has any recommendations."
"It would be best if the advertisement can be launched within a week." Zhang Yuwan explained everything to her assistant one by one.
The car stopped at the company gate and Aron got out. He held the car door with one hand and bent over and asked, "Sylvia, it's noon. Do you want to go eat together?"
Hua Ren glanced at Zhang Yuwan, and Zhang Yuwan could see the pleading in his eyes. "No, you guys go get busy! I'll have a meeting at the food factory tomorrow morning, and then I'll meet you and Cloe at two o'clock this afternoon. Remember to ask Mr. Zeng to come as well."
Hua Ren breathed a sigh of relief. He became a driver to bring the person back. If the person couldn't go back, he would probably be in trouble.
On the way back, Hua Ren saw that Zhang Yuwan was in a good mood, so he chatted with her to help the leader brush up his presence. "Sister, this is the first time I see the leader cook. I didn't expect that you are so skilled at cooking."
"Really? He loves cooking, and you've never seen it?"
"Really? When the commander is resting, he either teaches at the academy, translates some English magazines at home, or writes some military reviews to earn some royalties. Those are very profitable! But I have never seen him cook." Hua Ren said seriously.
Zhang Yuwan was emo. "Ah! What if his cooking isn't tasty? Will I be poisoned? What you said makes me not look forward to his cooking at all."
This focus angle is really tricky. Hua Ren can't be dealt with directly. It seems that he is doing the leader a disservice.
"How about we eat something secretly outside before going over?" Zhang Yuwan came up with a bad idea.
It's not good at all. The leader knows that he is plotting behind his back. He probably won't see the sun of Jinlin tomorrow. He can choose between being exiled to Nanling or Ningguta.
"No, sister, what I mean is, has the leader ever cooked before? I just haven't seen it, but it doesn't mean that the leader can't cook." He wanted to find a way to make up for it.
Zhang Yuwan nodded and said, "His cooking is much better than Mrs. Wu's. Most of her dishes are homely, but there are a few that she cooks very well." Mrs. Wu doesn't seem to have a talent for cooking. She knows a lot of tricks now, but they are all mediocre.
Even the stir-fried dishes she taught Annie tasted better than Mrs. Wu's. It felt like cooking was God closing the window for Mrs. Wu, which was a fatal shortcoming for a housekeeping industry.
This made her feel very uncomfortable for several years when she was abroad because she couldn't eat Chinese food that she liked. There were even several times when she woke up hungry because she was so angry that she couldn't eat.
When they arrived at the family compound, Zhang Yuwan asked Hua Ren to take down both boxes of sausages.
The food had already been prepared and was warming in the kitchen. Song Changzhou waited eagerly at the door. "Wow, so much! Was the product development successful this time?"
Zhang Yuwan smiled happily. The food factory was about to reap a harvest, and her mood became brighter. "Try it. This will be an extra dish for me."
Song Changzhou quickly set the table, and when Zhang Yuwan came out after washing her hands, Hua Ren and Wang Fusheng were about to leave.
"You guys stay and eat with us!" Zhang Yuwan looked at the huge table of food, which they couldn't finish.
"Sister, let's go back and eat. We're leaving first." The meal was cooked by the leader himself, and the two of them didn't have the courage to stay and see the leader's face.
It was as if someone was chasing him and he disappeared in an instant.
On the table were loofah and eggs, garlic pork ribs, steamed sea bass, and a winter melon meatball soup. "They are very different from the dishes I ordered!" Zhang Yuwan said pickily.
Song Changzhou grabbed her mouth and stopped her from speaking. "Grandpa, stop being picky! The dishes you ordered are not in season. Where can I get hairy crabs and taro for you?"
Zhang Yuwan broke free from his hand, rarely showing any anger, and served him a bowl of soup. "Thank you for your hard work, Commander Song. Commander Song cooked for me personally. I really can't repay you in any way. So, I'll just offer you this bowl of soup first."
Song Changzhou was so angry at her rogue behavior that he laughed, "You are not even sincere enough in using it to offer to Buddha."
Zhang Yuwan also poured himself a bowl of soup, blew on it gently, and took a sip. "I said I can't repay you with anything, but aren't you surprised to have a bowl of soup?"
"It works!" Song Changzhou picked up the spoon and scooped a spoonful, swallowing it in a few mouthfuls including the soup and the ingredients.
"You've already drunk my soup, are you going to help me with something?"
Song Changzhou raised his eyebrows and looked at the woman who was smiling contentedly with an incredible look on his face.
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