novelhk Chapter 122
Chapter 122
Hearing Shen Fei's words, Chen Heyuan was silent for a long time.
The term "business center" has actually appeared for a long time.
But so far.
In the domestic real estate industry, no one has clearly proposed to combine commercial housing with the supporting facilities of commercial centers like Shen Fei.
According to Shen Fei's idea, they need to develop a residential complex, a commercial and entertainment center, and ensure that the place is close to hospitals and schools.
Not an exaggeration.
Once this is done, not to mention how high the cost of land is, the price alone is unaffordable.
"Now in this market, let's do this, the house price is too high and no one buys it. "
Chen Heyuan thought about it, and still said seriously to Shen Fei.
It's the truth.
Today's housing prices are simply jaw-dropping.
It's not high, it's the speed of falling.
It's basically like you're diving, one day at a time.
"It's okay, it's going to go up. "
Shen Fei smiled and said lightly: "How about taking the land first, and then slowly developing it?"
"That's right. "
Chen Heyuan thought for a while and said, "If we buy back the land we sold before..."
Before he finished speaking, Shen Fei waved his hand and said, "Don't want that, just follow what I said, buy land in the city center and near the hospital and school." "
"Okay. "
Chen Heyuan nodded, and then said: "Wang Jianlin has land for sale over there, and it's not just him, everyone has a lot of land before, but now the land price has plummeted, and it has fallen by forty or fifty percent, and many people can't hold it anymore." "
"It's normal. "
Shen Fei smiled.
In fact, few people who engage in real estate development use their own money to do it.
Most people use the same system, which is actually to buy the land first, and then use the land mortgage to borrow from the bank for development.
But now the problem is that housing prices have plummeted, and no one will develop new real estate, after all, 193 even customers are waiting for housing prices to continue to fall to the bottom.
If the new property is not developed, the real estate developer will not be able to recover the funds, and if the funds are not recovered, how can they repay the bank loans?
It's a vicious circle, and it's a closed-loop kind.
The reason why Shen Fei dared to make such an arrangement was because he knew very well that there would definitely be real estate businessmen who would not be able to hold on.
In fact.
Fortunately, in another ten years, according to Shen Fei's memory, there will be more and more real estate developers in China.
Shen Fei remembers very well that in the years before his rebirth, the real estate industry was really magnificent, and the real estate predators who were once amazed were constantly thundering, from Greenland, Tahoe, Huaxia Happiness, Blu-ray, Baoneng to the trillion-dollar boss - Evergrande.
Even real estate companies that have not yet exploded have broken out information such as selling assets and laying off large employees, and it seems that the real estate industry is about to collapse.
To put it simply, you are either terminally ill or on the way to a terminal illness.
The reasons for this are complex.
Various current price purchase restriction policies, three red lines, centralized land supply, etc. seem to be the causes of thunderstorms, but if you calm down and reflect on it, you will find that in fact, the root cause of thunderstorms lies in the enterprise itself.
Excessive financialization, false performance and management cannot keep up with development, which are the reasons for the thunderstorm of many real estate developers.
Don't say anything else.
Speaking of speculation, once upon a time, commercial housing has slowly evolved from residential demand to investment demand, and the words "one shop for three generations" also arose at this time.
For consumers, if it is just speculation, the real estate crash may not come so quickly, one of the root causes of the collapse of the large-scale real estate enterprises is that after years of real estate project development, real estate companies have slowly found the feeling, and the profit model is no longer as simple as building and selling houses, and now each project obtained by real estate companies has become a tool to obtain capital.
Get project financing, the project has a high turnover and quick return to ensure the safety of funds, and what makes money is to constantly take the funds raised to invest in new projects, and then use new project financing, and then invest in new projects, with more and more funds in hand and more and more investment.
In Shen Fei's opinion, this is a joke.
Think about it, in order to quickly return the payment, the project must have a high turnover, start construction on the land, start to display in three or four months, and start selling within a year, such a fast speed, the quality and quality of the project can be imagined.
It's no wonder that a large number of complaints, a large number of check-outs appear.
"Round your dream for five weeks" This kind of ridicule must have been heard by many people, the reputation of the enterprise is getting worse and worse, the local real estate industry returns to its origins, and when it comes to relying on products to impress consumers, who will pay for you?
And.
Since the acquired project has become a financing tool, whether the project is really profitable or not is not so important at this time. The important thing is the size of the enterprise, and only when the scale is reached, it is easier to obtain the favor of capital.
This is why there are more and more enterprises shouting "rushing 100 billion" in later generations.
Some people will say that the funds raised are borrowed money to put it bluntly, and it is not their own, this is not to tear down the east wall and make up for the west wall, but for capital operation, the money in hand is their own, and they can make the money continue to roll money.
It is precisely in this way that the basic quality of the project is not so important at this time, it can be said that many real estate companies have a large number of loss-making projects, and some may more than half of the projects are not profitable.
And this kind of enterprise, once the policy is tightened, financing is not so easy, the drawbacks brought by these loss-making projects will appear immediately, such a real estate company does not thunder who thunders.
What's more important is that to do finance and play leverage, in addition to the need for scale, it also needs a steady stream of capital injection.
Many real estate companies do not hesitate to obtain funds at any cost, because the market is too good and it is too easy to get money, so no matter how high the interest rate is, it can be said that it is debt expansion, such a risk is simply too high in Shen Fei's view.
The reason why he is reluctant to get involved in real estate is because the water in the real estate industry is really too deep.
"I estimate that in the next year or so, the real estate market will definitely be in mourning. "
Shen Fei said slowly: "Many people pin their hopes on the Olympic Games, and I think they are thinking too much. "
"What?"
Hearing Shen Fei's words, Chen Heyuan was stunned.
In fact.
Nowadays, many entrepreneurs in the real estate industry and even in China believe that the Olympic Games will stimulate the development of China's economy, which is why they have not completely lost confidence.
"Don't forget, this is a global economic crisis. "
Shen Fei said slowly: "Do you really think that you can turn things around with one Olympics?" (read the violent novel, go to the Feilu Novel Network!)
Hearing his words, Chen Heyuan was silent.
Although what Shen Fei said was a bit alarmist, I have to say that it still makes a lot of sense.
"Otherwise, let's start something else?"
Chen Heyuan thought for a while and said: "While engaging in development, do something else, I think it seems that Evergrande is doing it." "
"There's no need. "
Shen Fei frowned and directly rejected Chen Heyuan's proposal.
What are you kidding, there are too many examples of this in later generations.
Capital trend real estate enterprises turn to diversification, real estate companies in the capital market to obtain more and more funds, are invested in real estate projects, in fact, they have no bottom, so real estate companies have diversified, investment in property (in fact, property is a good choice for real estate enterprises in terms of quality, management and capital operation), engage in finance, medical care, invest in automobiles, do e-commerce and so on.
Some companies are really doing well, but more are slowly being dragged down, just look at Evergrande's pure water and Evergrande's cars.
Of course, it's not that diversification is wrong, it's about investing according to your own needs and circumstances.
Shen Fei remembers very clearly, thinking that Vanke was also dragged down by diversification, and even Vanke once made a movie at the most exaggerated time, "Chinese New Year" starring Zhao Licheng, but once they found that this industry was not suitable, they immediately began to subtract, which is also the reason why people have stood tall for so many years.
Although Wang Shi likes young girls, he still has a good set of business management skills.
There is no doubt about that.
"So what do you say?"
Chen Heyuan looked at Shen Fei and said helplessly.
"It's very simple, go to Wang Jianlin, buy the land he wants to sell, and then develop it according to what I said. "
Shen Fei smiled and said lightly: "When developing, you can cooperate with Wanli Film and Television, and then go to the bank for a loan, after all, the development prospects of Wanli Film and Television are still good, and the state also supports the cinema line." "
"Okay. "
Chen Heyuan nodded slightly, and he had no opinion on Shen Fei's arrangement.
As for whether Wang Jianlin would agree, neither of them thought he would refuse.
The situation is no longer the same as it was half a year ago.
If more than half a year ago, Wang Jianlin was still full of ambition to do a big career in the real estate market, then now because he took too much land before, and even spent a lot of cash to buy the land project in Shen Fei's hands, he is now in a hurry.
No way.
I have a lot of land in my hands, but I can't develop it, and I have to pay interest every day on the loan I owe to the bank.
However, banks are still tightening monetary policy, and the standard of lending is getting higher and higher, what should I do?
There is only one way, and that is to sell some of the land in your hands and get cash to pay the interest on the bank loan.
This is also the reason why Shen Fei wanted to pit Wang Jianlin once.
After all, no one knows that in less than a year, the country will introduce a 4 trillion plan to save the market, and the real estate industry at that time will usher in their own spring.
Of course.
Shen Fei will definitely get a piece of the pie.
His goal is simple, which is to use the last spring of the real estate industry to make a lot of money, and then quickly leave the industry.
After all, Shen Fei knows very well that in a few years, when the country realizes that housing prices cannot rise so wildly, it will be the time when the real estate industry continues to thunder.
If it really gets to that point, it's hard for anyone to be alone.
Shen Fei didn't want to be cut leeks.
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