novelhk Chapter 114 Is NIKE really richer than us?
Chapter 114 Is NIKE really richer than us?
Chapter 114 Is NIKE really richer than us?
Kareem Abdul-Jabbar put down his water bottle, exchanged a glance with the coach, and quickly walked over to Lin Lixin.
He looked at the wristbands, not understanding why Lin Lixin had chosen this moment to take them out.
I don't understand why he would still place a few more bets when his scoring was consistently poor.
"Mr. Lin, thank you very much for your kindness, but—"
Kareem Abdul-Jabbar took the wristband, looked at its arrogant color scheme and huge logo, but didn't put it on immediately.
"Mr. Lin, the NBA has uniform regulations for players' on-court attire."
A reporter standing nearby, noticing Lin Lixin's expression, offered to explain, "The NBA requires that clothing must match the color of the jersey, including shoes and other accessories; there cannot be any visual jarring color contrasts."
Kareem Abdul-Jabbar nodded and continued, "Yes, Mr. Lin, but I will wear it in future exhibition and training matches."
"Can't I wear it?"
Lin Lixin turned his head to look at the reporter.
In his memory, Jordan wore the black and red Air Jordan 1 in a game in 86, creating a miracle in the history of sports merchandise marketing.
Nike hadn't even become a major player at that time, so why would they allow Jordan to wear shoes that violated the rules?
"Yes."
The reporter noticed that Lin Lixin was willing to communicate and quickly seized the opportunity to delve deeper, saying, "If NBA Commissioner David Stern finds out, he will definitely impose a huge fine on Mr. Kareem Abdul-Jabbar."
"Huge? How huge?"
"It would cost at least $5000! If the situation is more serious, it could be tens of thousands of dollars."
Keep in mind that during this period, even the rising star Michael Jordan only earned a salary of over 60.
A $5000 fine for a single game is a real blow.
Listening to their conversation and considering Lin Lixin's actions just now, Sam suddenly understood what he was planning to do, and his eyes narrowed slightly.
He stepped forward and said, "It's just a few thousand dollars, Mr. Kareem Abdul-Jabbar. You can still wear the wristbands. Don't worry about the fine; I'll pay it for you with my personal account. I'll pay whatever the fine is."
Seeing Sam's quick thinking this time, Lin Lixin nodded repeatedly in agreement: "Sam, you're right, absolutely right. How about this, I'll also pay Mr. Jabbar an extra appearance fee in the name of GAMENOVA, whatever the fine is, you'll get."
As he spoke, Lin Lixin actually pulled out his checkbook from his pocket and wrote down ten thousand US dollars.
Nike paying Jordan's fine for violating regulations is a textbook example of marketing.
It was this meticulously planned marketing campaign, coupled with Jordan's later amazing performance, that made Air Jordan a legendary brand.
If Nike can do this, why can't GAMENOVA?
Is Nike really richer than us?
Kareem Abdul-Jabbar stared blankly at the checkbook Lin Lixin pulled out, completely dumbfounded.
Mr. Lin's style of doing things is truly unpredictable.
Unconventional and exceptionally rebellious.
That's so rock and roll.
Of course, no amount of encouragement can make someone suddenly become so good that they can close such a large gap.
On the basketball court, age is even more unstoppable than a skyhook.
The Lakers ultimately suffered a crushing 12-point defeat.
But this score has far exceeded everyone's expectations.
At least in the fourth quarter, when defeat was already inevitable, Kareem Abdul-Jabbar unleashed an energy beyond his years, desperately executing his signature "skyhook" several times in a row, bringing back a significant portion of the previously pitiful deficit.
The rebellious GAMENOVA wristband on his wrist was particularly eye-catching when he unleashed his Skyhook.
It was as if, at that moment, everyone's gaze was unconsciously drawn to it.
As expected, Lin Lixin received a warning letter from Russ Granik, then executive vice president of the NBA.
His image waving his checkbook and Kareem Abdul-Jabbar's skyhook with his wristband became the two most discussed photos of the game today.
A few days later, Kareem Abdul-Jabbar's agent officially announced a formal partnership with GAMENOVA, and he will appear in one of GAMENOVA's next basketball games.
In addition, Kareem Abdul-Jabbar officially became the spokesperson for "The King of Fighters," personally supporting the American athletes and the character Rocky.
Just a week later, agent David Falk also announced that Chicago Bulls rookie Michael Jordan, who was recovering from injury, would join GAMENOVA.
At the same time, GAMENOVA announced the establishment of NovaSports, a brand under GAMENOVA that focuses on sports games.
What its birth signifies is something that gamers familiar with the gaming world can guess with their bare hands.
This means they're planning to clash with EA.
EA Arts, which is actively cultivating the PC gaming market, is a company that primarily develops and publishes sports games.
San Mateo, California, EA Arts.
Trip Hawkins watched the NBA replay on TV with a rather unpleasant expression.
He said that after leaving Apple, he spent three years building EA into the PC gaming empire it is today.
Tripp considers it an amazing achievement to have built a startup to this point in just three years.
However, faced with GAMENOVA, this exceptionally unreasonable new force, he could only accept his bad luck.
Even EA can't make every game a phenomenal hit.
Before this, Tripp had only considered GAMENOVA a dangerous competitor, but he had never felt such a strong sense of crisis as he did today.
GAMENOVA has never had much interest in PC games, focusing instead on consoles and arcades, unlike those neon-themed games—
Manufacturers are fiercely competing.
"What do they mean by this!"
This move by the other party is clearly a direct challenge to EA's 83 release of "One on One: Dr. J".
vs. Larry Bird (—one against one).
They initially hired sports stars Julius Erving and Larry Bird to sponsor and promote the game.
Wherever this game goes, players welcome it wholeheartedly; it truly has the perfect timing.
That vibrant scene of life and all things thriving is still vivid in my mind.
It was this work that led them to the EA-Sports brand plan.
At least according to the unwritten rules of the gaming industry, sports games are synonymous with EA.
Now that Gamenova has announced its entry into the sports game market, isn't this a clear attempt to squeeze them out?
Tripp pushed open the door and walked into the engineering department.
Several worktables were scattered with various mainframes that had been disassembled into pieces.
The most common of these is NovaBo from GAMENOVA.
He walked up to several busy engineers: "How's the progress?"
"Not ideal —"
The person who answered him was the chief engineer of the host reverse engineering project.
He shook his head with some regret.
"Both NES and NovaBo have security locking chips, so if we forcibly crack them, it's not legally justifiable."
"What about the file structure?"
Tripp looked at the several PCs on the table with floppy disk drives plugged in, and a stack of Gamenova game floppy disks was placed on the side of the table.
Even if the host machine doesn't make any progress, if we can figure out their file structure, we can still do something about it on our side.
"There's even less chance."