A great director who grew up happily

Chapter 419: 1 Mirror to the End Advertisement

"She's traveling. I don't know where she is."

After hearing Chen Jinnian's answer, Fang Yifan did not continue to ask, but Wang Yidi, who was sitting next to him, was quite confused.

Yang Jiajia didn’t travel. Didn’t we meet at the company the day before yesterday?

Although Wang Yidi didn't understand, he didn't ask on the spot, but pretended to be indifferent and continued to eat the fruit.

Qiao Yingzi felt that it would be better for the two of them not to meet, so she quickly changed the subject, put her arm around Huang Zhitao's arm and said, "Taozi and I are going to be volunteers, doing summer teaching activities in remote areas. Do you want to join us?"

"I do not have time."

"I want to make money."

Chen Jinnian and Fang Yifan were both busy, leaving Wang Yidi looking around.

"I really want to go, but I'm worried about what others might say about hype and marketing, which might implicate you." Wang Yidi said softly, "But if you need financial support, I can help."

"Okay, then we have a deal. Anyway, you are all big bosses with a net worth of over 100 million now. You made 1 billion from a movie, so it's only right for you to do charity work." Qiao Yingzi agreed with a smile.

"Don't give me that. I only got less than 40% of the billion-dollar box office. I still have to pay taxes and recover the initial costs."

Chen Jinnian has no interest in doing charity work now. He pays so much tax every year, which is already better than most celebrities. Those celebrities all want to transfer their household registration to Hong Kong because the personal income tax in Hong Kong is only a dozen points, while the highest in the mainland is 45%.

There are also those who register their companies abroad or on uninhabited islands. Ultimately, this is all to avoid paying domestic taxes and they are all trying their best to put money into their pockets.

They all pretend to be decent people, talking about ideologies all the time, but in fact they are only thinking about business. Those with clean backgrounds that can withstand investigation are rare.

Chen Jinnian is rich now, so instead of doing charity, he might as well pay more wages. The employees of special effects companies are all young and can only make money for about ten years. After they reach a certain age, they will be eliminated by the market.

"I don't care. Anyway, you are the richest among the people I know." After Qiao Yingzi said this, she got up and opened the door for Jiang Lin. Her favorite calorie bomb arrived.

……

The filming of "The Wandering Earth" was about to begin, and Chen Jinnian, as the leading actor, was planning to go to the Qingdao film and television base to join the crew in advance, but the sudden collaboration interrupted his plan.

"Am I crazy or is the client crazy to invite me to shoot a commercial? Do they have money to burn?"

Chen Jinnian opened the folder and wanted to see which brand it was. It was so wealthy, could it be Unilever?

"Pocari Sweat," Liu Tingting explained, giving a brief overview. "It specializes in electrolyte supplement drinks. Its brand values ​​youth, sports, vitality, and health. It's currently the industry leader in sports supplement drinks. Its spokespeople include Ayase Haruka, BoA, and Kimura Takuya..."

"stop."

Chen Jinnian interrupted Liu Tingting's narration and flipped through the pages several times. "They have a lot of money but don't know where to spend it. Why would they just let Lao Zhou take over the job? Why are they looking for me? We don't have many directors who can make movies in our company, but we have plenty of directors who can make commercials."

"Zhou Jia can't take aerial photos." Liu Tingting shrugged helplessly.

"The other party required using three cameras to record three artists starting out simultaneously from three different locations. After their individual singing, dancing, and journeys, the three artists converged to perform a dance together with perfect precision. The entire process was done in one take, which was equivalent to recording three one-take commercials in one take."

"The first part is easy, but the key is the final dance segment. We have to film around the artist, but we can't let the other two cameramen get into the picture."

After hearing the requirements, Chen Jinnian knew why Zhou Jiahang couldn't shoot. The requirements were too complicated. Compared with film directors, what advertising directors lack most is scheduling ability.

"What about the number of extras? I don't believe they devised this plan just to record three artists."

"Mr. Chen is truly wise," Liu Tingting offered a small compliment. "There are a lot of extras, probably around 400 to 500. This is Pocari Sweat's consistent marketing strategy, producing the highest-quality advertising in the industry."

In fact, the advertising design for Pocari Sweat had been completed long ago, but after contacting many advertising companies, none of them could give a definite answer.

The risk is too great. With so many extras and crew members involved, if the filming fails to proceed as required, the liquidated damages alone will be huge.

It just so happened that Chen Jinnian’s movie was a hit recently, and its showy shooting techniques coincided with the advertising requirements, so the Greater China headquarters came to us seeking cooperation.

"Just tell them that the scheduling pressure is too great, the rehearsal period is too long, and they have three commercials, not just one."

"So we can't answer it?" Liu Tingting asked.

Chen Jinnian slowly shook his head and said, "I mean, they have to pay more."

Since they have come to him, it means that the other party will not be able to find anyone to take over in a short time. Chen Jinnian will not be lenient when it comes to making money for a daily life.

“How much should we add?”

"100%."

Liu Tingting was shocked by his exorbitant asking price. The original offer was already very high, almost the salary of a director of a low-budget movie. Double the price might scare the other party away.

"Don't worry, they don't care how much we offer. What they fear most is that we don't offer. Besides, doing business in a small way is not so easy. They keep lowering the price through layers of applications. If I don't offer a higher price, they will think that our company has to do business with them."

Chen Jinnian handed the folder back. He didn't believe that a company that required layers of approval and signatures and seals could be efficient.

It would be considered fast if we can complete the procedures and sign the contract this summer.

"By the way, if the other party says he needs to think about it, then just send him away. If he says he needs to go back for instructions, then come back and tell me." Chen Jinnian instructed.

"Okay." Liu Tingting turned around and went out to make arrangements.

As the boss of the company, it is common for Chen Jinnian not to take the initiative to discuss business. Moreover, with Chen Jinnian in charge of the rear, there is room for recovery in the negotiations at the front, so that the bargaining will not reach a deadlock.

After Liu Tingting left, he drew a route sketch on the whiteboard in the office.

Although it is difficult to shoot a complete scene with three cameras, it is not impossible because the camera's field of view is much narrower than that of the human body.

The horizontal field of view of the human eye is 188 degrees, and the vertical field of view is 135 degrees. If a camera could record such a wide field of view, there would be no need to shoot commercials. Unfortunately, cameras cannot do this.

As long as you control the distance between the camera and the artist, you can completely hide other people outside the picture.

And for the three cameras, the main thing is to determine which one is the main line, and then the other two can be added slowly.

Chen Jinnian stood at the whiteboard and drew, and soon made a rough sketch of the route.